Website Redesign
CC Processing For Less
A redesign for a payment processing and free Clover POS provider, built to help retail and restaurant owners find the right setup fast.
The Challenge
Payment processing is a crowded, confusing category, and CC Processing For Less's existing site wasn't earning trust fast enough. The redesign needed to help business owners self-identify the right POS setup without a sales call up front.
Our Approach
How we worked through it.
Rebuilt the site around an interactive POS-fit questionnaire so visitors could self-qualify in under 30 seconds.
Built separate paths for retail, restaurant, and mobile/field businesses instead of one generic pitch.
Led with the free Clover POS offer and no-lease terms to address the biggest objection up front.
Simplified the copy to plain and practical, with no jargon or contract fine print upfront.
The Outcome
The redesigned site now does the qualifying work automatically, so the sales conversation starts with a business owner who already knows this is a fit.
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